A collaborative initiative of tour operators, local governments and accommodations can be a very effective approach towards more sustainable destinations. Experience shows that 20-30 % of hotels are interested in becoming certified if it is recognised and rewarded by tour operators.
Travelife Destination initiatives are currently taking place in Italy, Austria, Turkey, Egypt, Thailand, Kenya, Dominican Republic and Brazil. In each destination a local Travelife co-ordinator is appointed to motivate and support local tourism suppliers (incoming operators, hotels, excursion providers) towards sustainability. At the same time participating outbound tour operators inform their partners in the destinations about the available support and upcoming training events.
As a tour operator you can sign up as participant for one or more destinations. Associations can support the destination approach by actively informing and engaging their members or to take responsibility for the co-ordination of one or more destinations.